
Mergers & Acquisitions
Strategic M&A for ANP Brands in the UK and Beyond
Whether you’re preparing to sell your brand, acquire market share, or explore a merger, Rocket Seven delivers more than advice — we deliver outcomes. Our M&A practice is purpose-built for Alternative Nicotine Product (ANP) brands, with access to private buyers, institutional investors, and operators actively shaping the nicotine pouch and vape landscape across the UK and Europe.
We act as your strategic partner throughout the deal lifecycle — from valuation and positioning to negotiation and post-deal planning. Every move we support is confidential, structured, and designed for long-term value creation.
What We Support
- Full brand or IP acquisitions
- Strategic exits and equity events
- Mergers and joint ventures
- Deal structuring and investor matchmaking
- Buy-side and sell-side advisory
- Licensing or market expansion deals
Why It Matters
“In this category, connections close the deal. We don’t just know the market — we work within it.”
We’ve helped brands scale, exit, or expand by aligning timing, story, and access — not just numbers.
Real-World Impact
Facilitated a confidential acquisition between a high-growth UK pouch brand and a European operator — expanding footprint, doubling shelf presence, and delivering a 3x exit for the founding team.
Ready to Explore a Strategic Move?
Let’s have a confidential conversation about what’s possible — and whether the right opportunity is already within reach.
Common Question for this project
Start by preparing your brand for acquisition — this includes tightening your positioning, cleaning your data, and aligning with regulatory expectations. Rocket Seven helps structure your story and brings the right buyers to the table.
We specialize in high-value deals across the ANP category, but we also support growing brands with strong potential. Whether you’re preparing for a strategic exit, acquiring a niche player, or merging to scale, we tailor each deal to fit your market ambition.
Yes. We’ve advised both UK and international brands on acquisitions, market-entry deals, and joint ventures globally.
Through our deep-rooted industry network, we identify qualified buyers, sellers, and partners across the ANP ecosystem. Unlike generic M&A platforms, we work off-market — activating real relationships across retail, distribution, and investment circles to match your brand with the right strategic fit.
We provide end-to-end M&A advisory for alternative nicotine (ANP) companies, covering acquisitions, mergers, and brand exits. With access to a trusted network and deep industry insight, we unlock high-value opportunities and guide you through deal sourcing, valuation, negotiation, and closure.
We stay involved. Post-deal support includes integration planning, retail transition strategy, and continuity across operations, marketing, and positioning.