M&A Advisory Nicotine
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Go-to-market Strategy

Go-to-Market Strategy

A strong product is only as powerful as its path to market.

At Rocket Seven, we help ANP brands enter the UK with precision — building strategic launch plans that balance ambition with real-world market mechanics. Whether you’re launching nicotine pouches, vape products, or next-gen formats, we shape how, where, and when your product shows up.

We map the most efficient route to your audience by aligning product, positioning, pricing, channels, and timing. From launch campaigns and retail pitch decks to soft launches and phased rollouts, we structure go-to-market strategies built to scale.

What You Get

  • A full GTM roadmap tailored to the UK ANP landscape
  • Channel-specific rollout strategy (DTC, retail, or hybrid)
  • Launch messaging and pitch toolkits
  • Timeline, touchpoints, and conversion benchmarks
  • Entry strategies for international brands entering the UK

Why It Matters

"Getting into market is easy. Staying there is strategy. We plan for launch — and beyond."

Your first impression determines traction. We build GTM plans that create momentum with retailers, customers, and partners — not just visibility.

Real-World Impact

Designed a phased launch plan for an international vape brand — resulting in placement across 3 major UK distributors within 90 days and a 2.5x ROI on launch spend.

Common Use Cases

  • You're launching an ANP product in the UK for the first time
  • You’ve launched, but haven’t gained traction
  • You need a scalable retail and digital strategy
  • You want to de-risk your launch with market-aligned planning

Common Question for this project

Why should ANP brands hire a consultant instead of managing UK expansion in-house?
Can Rocket Seven help if we’ve already launched in the UK but aren’t seeing traction?
How does Rocket Seven find buyers or partners for alternative nicotine brands?

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